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Business Spotlight of the Month
an interview with Matthew Lanuto
an interview with Matthew Lanuto
1. What do you do?
I am the owner of 3 Elements Massage studios on the South Shore, located in Hanover, Hingham and Bridgewater.
2. How long have you been in business?
I have been doing this for 2 Years now. I opened my first studio in Hanover on December 7th, 2017.
3. How did you get started in your business?
I was in corporate sales for several years, and always wanted to open my own business. I came up with many ideas, and in the end, decided to go with a franchise to get their support and proven model of success. Elements has a strong brand recognition in the area, and is a field that cannot be replaced by the big companies. Amazon cannot replace what our massage therapists do!
4. What differentiates you from your competition?
Through our membership based model, we can offer massages at a more affordable rate, especially for those looking to receive services on a regular basis. Our focus is strictly on massage. We do not offer any other services, and therefore are good at what we do.
5. What's one aspect of your business that keeps you up at night?
What I can’t control. As our business grows, I cannot be involved with every tiny aspect and have to feel comfortable delegating responsibilities to my staff.
6. What's the next step for your business?
Just in September, I took a big step in growing my business by acquiring two more studios, located in Hingham and Bridgewater. The proximity of these two locations, along with my Hanover location, allows for many synergies to better grow my business and the brand in the local area.
7. When you're not working, what do you like to do?
I have a very active 2 year old son at home that keeps me busy. When he’s nice, he lets me watch the Patriots on Sunday! As he gets older, I’m hoping to do some exploring and traveling with him.
8. How has the internet and social media impacted your business?
The internet has a great impact on my business. Google, Yelp, Facebook and Social Media in general has been a large factor in my ability to drive new clients into my studios. When people want something these days, they turn to Google/Yelp. And when they want to see feedback from past customers, that’s where Social Media comes into play.
9. Describe your best customer.
A great customer of ours is one that sees the value in massage. Massage is not just a way for one to pamper themselves. Massage has many therapeutic benefits that can help people that suffer from migraines, chronic diseases, stress, anxiety/depression and almost any type of physical injury. We have many clients that see these benefits and therefore come in monthly, if not weekly, to help them with their day-to-day routines. I for one no longer suffer from daily headaches because of massage.
I am the owner of 3 Elements Massage studios on the South Shore, located in Hanover, Hingham and Bridgewater.
2. How long have you been in business?
I have been doing this for 2 Years now. I opened my first studio in Hanover on December 7th, 2017.
3. How did you get started in your business?
I was in corporate sales for several years, and always wanted to open my own business. I came up with many ideas, and in the end, decided to go with a franchise to get their support and proven model of success. Elements has a strong brand recognition in the area, and is a field that cannot be replaced by the big companies. Amazon cannot replace what our massage therapists do!
4. What differentiates you from your competition?
Through our membership based model, we can offer massages at a more affordable rate, especially for those looking to receive services on a regular basis. Our focus is strictly on massage. We do not offer any other services, and therefore are good at what we do.
5. What's one aspect of your business that keeps you up at night?
What I can’t control. As our business grows, I cannot be involved with every tiny aspect and have to feel comfortable delegating responsibilities to my staff.
6. What's the next step for your business?
Just in September, I took a big step in growing my business by acquiring two more studios, located in Hingham and Bridgewater. The proximity of these two locations, along with my Hanover location, allows for many synergies to better grow my business and the brand in the local area.
7. When you're not working, what do you like to do?
I have a very active 2 year old son at home that keeps me busy. When he’s nice, he lets me watch the Patriots on Sunday! As he gets older, I’m hoping to do some exploring and traveling with him.
8. How has the internet and social media impacted your business?
The internet has a great impact on my business. Google, Yelp, Facebook and Social Media in general has been a large factor in my ability to drive new clients into my studios. When people want something these days, they turn to Google/Yelp. And when they want to see feedback from past customers, that’s where Social Media comes into play.
9. Describe your best customer.
A great customer of ours is one that sees the value in massage. Massage is not just a way for one to pamper themselves. Massage has many therapeutic benefits that can help people that suffer from migraines, chronic diseases, stress, anxiety/depression and almost any type of physical injury. We have many clients that see these benefits and therefore come in monthly, if not weekly, to help them with their day-to-day routines. I for one no longer suffer from daily headaches because of massage.
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